theCASBAH: MIssion Zero

MISSION

OUR MISSION IS
TO PRODUCE LESS
LESS EMISSIONS
LESS WASTE
LESS JARGON

ZERO

WE LEAVE MORE ROOM
FOR ACTION
FOR NATURE
FOR BALANCE
AND FOR WHAT
NEEDS TO BE DONE

Our target is to achieve net zero emissions in scope 3 by 2030. We achieved net zero emissions in scope 1 & 2 in 2023.

Sustainability

The Casbah Group is committed to helping to build a more sustainable future. This belief is ingrained into our operations, from our workplace practices to the services we offer to our clients. We believe it is our duty to reduce our environmental impact and help drive industry-wide change. By engaging suppliers and clients on this mission, we aim to amplify the positive impact we can achieve as a collective group of Agencies.

Our Guiding Principles

We have a set of guiding principles to ensure that we concentrate our efforts in the areas where they will have the biggest impact:
‍
‍

01

Emissions first – Tackle reducing our greenhouse gas emissions as a priority.

02

It’s a journey – Learn from our successes and failures.

03

Individual action = shared outcomes – Encourage independent action by each Casbah Group company (Exposure, SEEN Group and THREESIXTY) to achieve shared outcomes.

04

Continuous improvement – Regularly review and update our practices to adapt to new knowledge, technologies, and expectations.

OUR
COMMITMENTS

We have made the below commitments to reduce our carbon footprint and overall environmental impact:

‍

01

Reduce our direct and indirect greenhouse gas emissions to zero.

02

Incorporate circular processes into our operations and prioritise sustainability.

03

Foster a sustainable work environment and enhance employee education.

04

Help our clients transition to a more sustainable future.

Our Carbon Footprint

In 2021 we embarked on our first externally led assessment by Hope Solutions to measure our environmental impact and identify priority focus areas. This assessment revealed The Casbah Group’s carbon footprint to be 8,162.5 tCO2e.

Since then we have carried out annual carbon footprint assessments. In 2024, we undertook our fourth assessment which revealed The Casbah Group’s carbon footprint to be 4,519.2 tCO2e.

Since 2021, we have reduced our carbon footprint by 45%.

4,519.2

tCO2e

Carbon Footprint Breakdown

Scope 3 makes up 98.6% of our greenhouse gas emissions.
‍

The largest contributors
to our scope 3 emissions are:
‍

-

Purchased goods and services (76.8%)

-

Business travel (19.8%)

Carbon Footprint
Breakdown 2023-2024

Carbon Footprint
Breakdown 2022-2023

Carbon Footprint
Breakdown

Carbon
Footprint
Breakdown

2023-2024
‍

Our emissions have followed similar trends seen in previous years, with purchased goods & services and business travel being key hotspots.
‍

OVERALL:
‍

-

Purchased goods & services has increased by 11%

-

Business travel has decreased by 10%

-

Capital goods has decreased by 34%

-

Employee commute & WFH decreased by 10%

Carbon Footprint
Breakdown

2024
FOCUS AREAS

Emissions

PURCHASED GOODS & SERVICES

BUSINESS TRAVEL

WORKPLACE

SUMMARY OF
PROGRESS

Open, honest and regular communication of our progress towards true sustainability is a key part of The Casbah Group’s Corporate Sustainability Policy commitments and we strive to continue incorporating this into our business operations.
‍
This year we have strengthened our commitment through updated Policies and the creation of our net zero roadmap which will guide us to net zero emissions by 2030.

We continue to adapt our decision-making processes, our approach to business activities, our interactions with clients, and our collective objectives to ensure alignment with our sustainability commitments.

We are pleased with the accomplishments so far, however, we recognise that our journey is far from over and there is still significant progress to be made.

Our commitment remains strong as we strive to accomplish even more going forward.

Resources